Beattie’s officially opened

Ipswich Town officially unveiled Beattie’s hospitality lounge at Portman Road earlier today.

Friends and family of Kevin Beattie – who passed away last September – attended, along with a selection of the Club legend’s former teammates.

George Burley, Eric Gates, Roger Osborne, John Peddelty and John Wark witnessed the opening, while current Blues midfielder Cole Skuse and General Manager of Football Operations Lee O’Neill also attended.

Formerly known as ‘Legends’, the hospitality lounge, which hosts up to 350 fans on matchdays, now features photographs, portraits and quotes all honouring Kevin and what he achieved for Town and England.

Club partner Greene King played a big part in the refurbishment of Beattie’s, with Town agreeing a new five-year contract with Greene King that will see Greene King IPA and East Coast IPA continue at bars around Portman Road.

The UK’s leading brewer and pub company with more than 220 years brewing heritage in Suffolk, Greene King were the Club’s shirt sponsors for six years between 1995-2001 and continued their relationship with Town by having their name on the South Stand from 2001 until the summer of 2009, marking a 14 year association with Blues. 

The partnership was rekindled in 2014 with a five year agreement that saw a revamping of the bars at the stadium and the corners bars in the Sir Bobby Stand renamed the 78 Bar and the 81 Bar.

The new deal also sees a specially-brewed and named ‘81 Pilsner’ to be served in Beattie’s, which will be formally opened today by the family and former team-mates of Beattie.

Greene King, with support from Carling, have played a big part in the refurbishment of Beattie’s [formerly Legends], with Carling now the lager served around the stadium.

Simon Edgar, Greene King’s head of sales for East Anglia, said: “We are thrilled to be renewing our partnership with Ipswich Town, continuing our long-running association with the Club, and look forward to supplying our beers around the stadium for the new season. 

“Greene King is a huge long-term supporter of sports clubs and associations throughout the UK and we are especially proud to be part of the refurbishment of Beattie’s – a tribute to a true Ipswich legend.”

Rosie Richardson, Town’s director of sales, added: “We have worked with Greene King for numerous years and we are delighted that we have extended the partnership and overall association. 

“Greene King are extremely supportive and we’re excited about launching the new 81 Pilsner which fans will be able to enjoy at Saturday’s game.”

The Beat Goes On will also be hosting a collection outside Portman Road and in the FanZone before Blues’ clash with Sunderland this weekend. All money raised from the collection will be put towards the statue of Kevin.

Photo Credits: Ipswich Town Official Website